They can reference relevant information, especially any recently released news. Personalized emails can strengthen your prospecting efforts and stand out in your prospect’s inbox with highly relevant messaging. One of the benefits of HubSpot email sequences is that it allows you to add personalized and automated emails to your outreach.Įmail automation can help you streamline your sales efforts, improve productivity and ensure you never miss an email.Īlthough there are countless benefits to automated email templates, personalized emails can dramatically increase response rates. Mix personalized and automated email templates This valuable performance will help you craft your sequence by adding email templates that convert. Additionally, you’ll have data for which touchpoint and step number were able to convert a lead into a meeting. HubSpot sequences give you data such as open rates, click rates, response rates, and meeting rates so you can see what email templates convert. Use data to determine how long a typical sales cycle takes to ensure your sequence has the right amount of steps across an ideal time frame. Determine which communication channels your prospects will have a higher conversion rate, such as email, social media, or phone calls.īoth the message and channel will play a critical role in your sequence strategy. Get input from your sales team on what message resonates with prospects which will help you craft your email templates. Additionally, document information such as what communication channels work with your ICP. Although you can broadcast to a broad audience, you’ll have a low conversion rate and waste time and resources.īy understanding your ideal customer profile (ICP), you’ll be able to write email templates that resonate with your buyer’s pain points and challenges. Understand your ideal customer profileįocus on what message, channels, and touchpoints resonate with your ideal customer profile. Additionally, look at your sales data to identify what works and doesn’t.īelow are several best practices to think about when building your sequence strategy. Specific characteristics of your strategy would influence your sequences, such as your ideal customer profile, target market, and sales process.Īll those insights can be gathered by collaborating closely with your sales to build the sequences. The best practice is to create a Hubspot email sequence strategy based on your go-to-market strategy. 7 effective HubSpot sequence b est practices Use a mix of content types and formats that a sales rep may have otherwise missed or not even considered. Nurture prospects throughout a set time.You can customize when an automated email will be sent and how many days apart the next task will need to be completed. Customize the timing of your sales touchpoints and space them out.When creating a sales template, you can categorize them based on templates. Create email templates to send leads so you don’t have to rewrite emails every time.Follow up on leads promptly by adding tasks.Here’s how a sequence would be structured to reach out to an outbound prospect. One typical example of using a HubSpot email sequence would be following up with Marketing Qualified leads (MQL) that have downloaded a content offer.Ī sequence will help your sales team reach out to start a conversation. When employed with best practices, it helps engage potential customers at scale. All this without extra manual work or effort to engage potential customers. Using sequences in HubSpot provides an efficient and seamless way for your sales team to sell and market to new customers. For example, if a Marketing Qualified Lead (MQL) requests a demo, you can follow up accordingly through email and calls to schedule a meeting.Īdditionally, HubSpot provides a handful of out-of-box sequences for different situations, such as post-event follow-up, content downloads, and outbound prospecting. One of the most common is following up on inbound leads. HubSpot email sequences are used for various reasons in a sales process. Content: The messaging and content deployed to engage leads.Spacing: The time between two subsequent steps.Duration: The time between the first and last step.Steps: The total number of touchpoints to establish contact. Typically, every HubSpot sequence includes five core elements: You can sign up for a free trial of HubSpot here. Remember that sequences are only available in Sales Pro and Sales Enterprise so far. HubSpot sequences is a sales engagement tool that allows you to send a series of targeted email templates–personalized and automated, calls and LinkedIn connection requests to increase sales productivity. Include a cold call or voicemail script What are HubSpot Sequences?
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